ReplyAtlas auto-sends personalised DMs the moment someone comments — built for creators, brands, and agencies running Instagram at scale.
No code. No complexity. Connect Instagram, set a trigger, watch DMs send themselves.
Click connect and authorise your Instagram Business account. Tokens encrypted at rest.
Pick keywords, story replies, or AI-detected intent. Write the DM template once.
Every match → instant personalised DM → scored lead → CRM. While you sleep.
From basic keyword triggers to AI-powered drip sequences — ReplyAtlas scales with your ambition.
Match comments against include/exclude lists with sentiment-aware fallbacks.
Our AI writes a personalised DM under 180 characters in the comment's own language.

New Summer Course

Send up to 10 image cards with buttons in a single DM — perfect for catalogs, courses, and link bundles. Pro+.

Wire Click-to-IG-Direct ads to dedicated DM flows. Different campaigns, different welcome sequences. Pro+ tier.
Choose a topic
Ice Breakers + Persistent Menu let visitors tap their way into the right flow. Every chip can fire its own automation. Pro+.
Auto-hide negative comments below your posts using our AI sentiment classifier. Brand-collab-safe by default. Pro+.

Queue Reels, stories, carousels, and feed posts. Auto-publishes at the time you set. One scheduler, every IG surface. Growth and up.
Auto-DM users who tag your handle in their captions or stories. Subscribe to mentions, build a Mention automation, never miss a tag again. Pro.
Read and reply to real DM threads in /messages with a 7-day reply window via Meta's HUMAN_AGENT tag. Pro+.
Live reach, accounts engaged, profile-link taps, audience demographics, and top Reels — pulled from Meta's Graph API. Pro and up.
Score every commenter 0–100 by engagement, sentiment, link clicks, and follower tier.
Auto-alert on >100 comments in 60min and switch to a high-volume reply flow.
Auto-split traffic across DM variants. Winners promoted after 100 sends.
Native HubSpot + Google Sheets integration. Every lead lands in your pipeline.
Open rates, click-through, conversions — segmented by automation, post, or audience.
Pro+ tools: branded subdomains, client workspaces, and role-based permissions.
12,000+ Instagram creators and brands trust ReplyAtlas to grow their business.
ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.
The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.
Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.
We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.
Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.
Sentiment routing is genius. Negative comments go to me, everything else stays automated.
ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.
The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.
Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.
We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.
Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.
Sentiment routing is genius. Negative comments go to me, everything else stays automated.
No contracts. Cancel anytime. 2 months free on annual plans.
Try the comment-to-DM loop, free forever.
Sentiment-aware automations that scale every Reel.
Carousel DMs, drip sequences, CRM sync.
Click-to-IG-Direct ad attribution + unlimited scale.
Prices in USD ($). Cancel anytime.
Every tier in one table. Numbers for the metered features, green tick for what’s included, red cross for what’s not.
| Feature | Starter Free | Growth Mid-volume | Pro Popular | Pro+ Agencies & scale |
|---|---|---|---|---|
| Instagram accounts | 1 | 3 | 10 | Unlimited |
| DMs per month | 1,000 | 25,000 | 60,000 | Unlimited |
| Keyword triggers | ||||
| Sentiment routing | ||||
| A/B testing | ||||
| Post scheduler | ||||
| Carousel DMs | ||||
| DM front door (Ice Breakers) | ||||
| Comment auto-shield | ||||
| DM drip sequences | ||||
| AI reply engine | ||||
| Insights — reach, demographics | ||||
| HubSpot CRM sync | ||||
| Public REST API | ||||
| Click-to-IG-Direct ad attribution | ||||
| Human-agent inbox (7-day window) | ||||
| Priority email support |
Free plan, 1,000 DMs/month, no credit card. You’ll be live in under a minute.
Get started — free