Powered by AI

Turn every Instagram comment into a qualified lead.

ReplyAtlas auto-sends personalised DMs the moment someone comments — built for creators, brands, and agencies running Instagram at scale.

12,400+
Active creators
350M+
DMs delivered
96%
Delivery rate
4.9★
Avg rating
Keyword matcher
Trigger: “Price”

@user_123

How much is the Price?

ReplyAtlas Auto

Hey! It’s $49/mo. Here is your 20% off link: replyatlas.com/deal

AI personalisation
AI ACTIVE
@design_studio Instagram profile picture commenting on a Reel

@design_studio

“Me encanta este diseño, ¿hacen envíos a España?”

Translating & contextualising…

ReplyAtlas AI

“¡Hola! Sí, enviamos a España. Envío gratuito en pedidos superiores a 50€.”

DM carousel builder

Up to 10 swipeable cards in a single DM.

ReplyAtlas

ReplyAtlas

Instagram automation

Tap a common question

Comment auto-shield

@spam_bot_99

“Check out my profile for crypto gains!! 🚀🚀”

Hidden automatically

Protects your engagement from spam & negativity.

Visual post scheduler
Instagram post preview inside the ReplyAtlas visual scheduler
Scheduled
Post to InstagramOct 24, 10:00 AM
Edit draft
Preview
Mention automation
New mention

@replyatlas check your DM, need help with my account!”

ReplyAtlas Auto

Hey! Thanks for the shoutout. Our support team is checking your account now. 🚀

How it works

3 steps. Live in 60 seconds.

No code. No complexity. Connect Instagram, set a trigger, watch DMs send themselves.

01

Connect Instagram

Click connect and authorise your Instagram Business account. Tokens encrypted at rest.

02

Set your trigger

Pick keywords, story replies, or AI-detected intent. Write the DM template once.

03

Watch leads roll in

Every match → instant personalised DM → scored lead → CRM. While you sleep.

Features

Everything you need to grow.

From basic keyword triggers to AI-powered drip sequences — ReplyAtlas scales with your ambition.

How much is the Price?
I’ve sent you a DM with the full price list! 🚀
TRIGGER: “PRICE”

Keyword triggers

Match comments against include/exclude lists with sentiment-aware fallbacks.

AI engine active
Thinking
Drafting: “Hey Sarah! Based on your last post about the coffee shop…”

AI personalisation

Our AI writes a personalised DM under 180 characters in the comment's own language.

New summer course carousel DM card — ReplyAtlas creator example

New Summer Course

View details
Agency-tier carousel DM card preview

Carousel DMs

Send up to 10 image cards with buttons in a single DM — perfect for catalogs, courses, and link bundles. Pro+.

Instagram ad creative routed into a Welcome DM via Click-to-IG-Direct
IG Ad
routes
Welcome DM

Ad-to-DM funnels

Wire Click-to-IG-Direct ads to dedicated DM flows. Different campaigns, different welcome sequences. Pro+ tier.

Choose a topic

Pricing 🏷️Contact 📩Portfolio 🎨Demo 🎥

DM front door

Ice Breakers + Persistent Menu let visitors tap their way into the right flow. Every chip can fire its own automation. Pro+.

NEGATIVE SENTIMENT DETECTED
shielded

Comment auto-shield

Auto-hide negative comments below your posts using our AI sentiment classifier. Brand-collab-safe by default. Pro+.

Sun
Mon
Scheduled Instagram post on Tuesday in the ReplyAtlas weekly calendar
Tue
Wed

Post scheduler

Queue Reels, stories, carousels, and feed posts. Auto-publishes at the time you set. One scheduler, every IG surface. Growth and up.

@replyatlas tagged you!Story mention
“Thanks for the shoutout! 🎁”

@ Mention trigger

Auto-DM users who tag your handle in their captions or stories. Subscribe to mentions, build a Mention automation, never miss a tag again. Pro.

Can you help me with my order?
Sure! Looking it up now…
Human agent · 7-day window

Human-agent inbox

Read and reply to real DM threads in /messages with a 7-day reply window via Meta's HUMAN_AGENT tag. Pro+.

Reach · 7d

Insights tab

Live reach, accounts engaged, profile-link taps, audience demographics, and top Reels — pulled from Meta's Graph API. Pro and up.

87
@hot_leadEngaged · clicked · followedHot

Lead scoring

Score every commenter 0–100 by engagement, sentiment, link clicks, and follower tier.

Viral spike · 142 comments / 30m

Viral spike detector

Auto-alert on >100 comments in 60min and switch to a high-volume reply flow.

A · 42%
B · 78%
Winner →

A/B testing

Auto-split traffic across DM variants. Winners promoted after 100 sends.

sync
G·S

CRM sync

Native HubSpot + Google Sheets integration. Every lead lands in your pipeline.

Live
2,184
DMs
63%
Open
21%
CTR

Realtime analytics

Open rates, click-through, conversions — segmented by automation, post, or audience.

OwnerFull
EditorEdit
ViewerRead
yourbrand.com
Soon

White-label & RBAC

Soon

Pro+ tools: branded subdomains, client workspaces, and role-based permissions.

Loved by creators

Real results from real people.

12,000+ Instagram creators and brands trust ReplyAtlas to grow their business.

★★★★★

ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.

SM
Sofia Martinez
@sofiamartinez
84K followers
★★★★★

The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.

JO
James Okafor
@james.ok
21K followers
★★★★★

Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.

PN
Priya Nair
@priya.creates
157K followers
★★★★★

We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.

LW
Lucas Weiss
Weiss Social Co.
Pro+ · 14 clients
★★★★★

Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.

AD
Amara Diallo
@amaradiallo
9K followers
★★★★★

Sentiment routing is genius. Negative comments go to me, everything else stays automated.

NC
Noah Chen
@noahc.photo
32K followers
★★★★★

ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.

SM
Sofia Martinez
@sofiamartinez
84K followers
★★★★★

The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.

JO
James Okafor
@james.ok
21K followers
★★★★★

Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.

PN
Priya Nair
@priya.creates
157K followers
★★★★★

We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.

LW
Lucas Weiss
Weiss Social Co.
Pro+ · 14 clients
★★★★★

Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.

AD
Amara Diallo
@amaradiallo
9K followers
★★★★★

Sentiment routing is genius. Negative comments go to me, everything else stays automated.

NC
Noah Chen
@noahc.photo
32K followers
Pricing

Start free. Scale when you’re ready.

No contracts. Cancel anytime. 2 months free on annual plans.

Starter
Free

Try the comment-to-DM loop, free forever.

  • 1 Instagram account
  • 1,000 DMs/month
  • Keyword & sentiment triggers
  • Template replies
  • Lead pipeline + analytics
Get started — free
Growth
$9/mo

Sentiment-aware automations that scale every Reel.

  • Up to 3 Instagram accounts
  • 25,000 DMs/month
  • Sentiment routing
  • A/B testing
  • Ask-for-Follow CTA
  • Click-through tracking
  • Post scheduler — Reels, stories, carousels
Upgrade to Growth
Popular
Pro
$19/mo

Carousel DMs, drip sequences, CRM sync.

  • Up to 10 Instagram accounts
  • 60,000 DMs/month
  • Everything in Growth, plus:
  • Carousel DMs (image cards + buttons)
  • DM front door — Ice Breakers + Persistent Menu
  • Comment auto-shield (hide negative comments)
  • DM drip sequences
  • Story-reply + Instagram Live comment triggers
  • Per-language templates
  • Insights — reach, demographics, top Reels
  • HubSpot CRM sync
  • Viral spike alerts
  • AI reply engine
  • Public REST API
Upgrade to Pro
Pro+
$39/mo

Click-to-IG-Direct ad attribution + unlimited scale.

  • Unlimited Instagram accounts
  • Unlimited DMs
  • Everything in Pro, plus:
  • Click-to-IG-Direct ad attribution
  • Per-ad / per-campaign DM routing
  • Human-agent inbox (7-day reply window)
  • Priority email support
Contact sales

Prices in USD ($). Cancel anytime.

Compare plans, feature-by-feature

Every tier in one table. Numbers for the metered features, green tick for what’s included, red cross for what’s not.

Feature
Starter
Free
Growth
Mid-volume
Pro
Popular
Pro+
Agencies & scale
Instagram accounts1310Unlimited
DMs per month1,00025,00060,000Unlimited
Keyword triggers
Sentiment routing
A/B testing
Post scheduler
Carousel DMs
DM front door (Ice Breakers)
Comment auto-shield
DM drip sequences
AI reply engine
Insights — reach, demographics
HubSpot CRM sync
Public REST API
Click-to-IG-Direct ad attribution
Human-agent inbox (7-day window)
Priority email support
FAQ

Frequently asked questions

No. ReplyAtlas is fully no-code. Connect your Instagram account, set keyword triggers, and write the DM template in our editor. AI-personalised replies are live on the Pro+ plan — they rewrite your template using each commenter's exact words and stay inside a per-cycle cost cap.
Latest writing

Guides for Instagram DM automation

Browse the full blog →

Stop missing leads in your comments.

Free plan, 1,000 DMs/month, no credit card. You’ll be live in under a minute.

Get started — free