Integration · Google Sheets · Pro

Your Instagram leads, in a Google Sheet.

For teams that live in spreadsheets. Every reply to an auto-DM appends a row — handle, comment text, automation, lead score, UTC timestamp. Real time, no Zapier, no copy-paste.

Setup · ~2 minutesAppend-only syncNo Zapier required
What syncs where

Append-only: each DM-reply event writes a row to the configured Sheet. Headers are auto-created on first sync. We never read or modify existing rows — your team can filter, pivot, and annotate freely without our integration overwriting their work.

How it works

Four steps. ~2 minutes.

  1. 1. Connect Google via OAuth

    Settings → Integrations → Google Sheets → Connect. Standard Google OAuth, pick the workspace, approve the spreadsheets.write scope. We never request Drive-wide access — only the specific Sheet you point us at.

  2. 2. Paste a Sheet URL or create a new one

    Paste a Sheet URL you control, or hit 'Create new sheet' and we'll spin one up in your Drive with the headers pre-set: IG Handle, Comment, Automation, Lead Score, Replied At (UTC).

  3. 3. Pick a tab and a row offset

    If your sheet has other data, point us at a specific tab and a starting row. We append below the latest row in that tab — no overwrites of your work.

  4. 4. Watch rows land in real time

    Open the Sheet in another tab. When the next commenter replies, the row appears within ~3 seconds. /admin/integrations shows the last 100 syncs and any Google API errors.

What teams use this for

Four common patterns.

Spreadsheet-first teams

Your team already lives in Sheets

If your sales, marketing, and finance team all run on Sheets and you don't have a CRM, this is the cheapest way to capture every IG lead with no data loss. Pivot tables and SUMIFS over the appended rows do the rest.

BI / data team

Pipe Sheets into Looker Studio or BigQuery

Looker Studio reads Sheets natively. BigQuery has a federated connector. Append-only is exactly the shape a BI pipeline wants — no upserts, no schema drift, just rows in.

Client reporting

Agencies share read-only Sheets with clients

Spin up a fresh Sheet per client account. Share read-only. Clients see their IG leads update in real time without you exporting CSVs every Monday.

Backup

Belt-and-braces backup alongside HubSpot

Run Sheets + HubSpot simultaneously. The Sheet is the audit trail when your CRM hiccups or someone deletes a contact by accident. We've used it ourselves to recover a deleted segment.

FAQ

Questions about the Google Sheets integration

IG Handle, Comment Text, Post Permalink, Automation ID, Lead Score, Sentiment, Replied At (UTC). All seven are populated on every sync; missing fields are written as empty cells, not skipped — so column positions stay stable.

Connect Google Sheets in ~2 minutes.

Free Starter plan, 1,000 DMs/month. Upgrade to Pro when you want this integration on.